Eric Majchrzak

Eric Majchrzak is a shareholder and chief strategy officer of BeachFleischman PC. He joined BeachFleischman in 2012 and is responsible for the firm’s overall strategic growth initiatives, including innovation, service line development, M&A, joint ventures, institutional firm branding, market alignment, client satisfaction and marketing. He is a professional services marketer and has 25 years of executive marketing and business development experience. He has been acknowledged as one of the accounting profession’s pioneers of digital marketing and social media. Through thought leadership, published case studies, instruction of courses and speaking engagements, Eric has helped educate and guide the profession toward digital transformation.

In 2018, he was inducted into the Association for Accounting Marketing’s “Hall of Fame” and was the recipient of the “Bruce Marcus Lifetime Fellowship” award. He was acknowledged for his contributions in disrupting the way accounting firms practice marketing and was credited with helping lead the profession into the social media age. In 2015, he won the prestigious “Marketer of the Year” award, presented by Inside Public Accounting at the Association for Accounting Marketing’s Annual Summit and AICPA Practitioners Symposium & Tech Plus conference in Orlando, FL. In 2011 and 2010, he was named by the editorial team of Accounting Today magazine as one of the “Top 100 Most Influential People” in the accounting profession. He was acknowledged alongside others making an impact on the profession, including: regulators, agency heads, congressional leaders, consultants and top CEOs. Eric is a past two-term board member-at-large of the Association for Accounting Marketing. He is an Advisory Board member with Thomson Reuters’ Checkpoint Marketing For Firms. He is an instructor at the Accounting Today Institute and a contributing blogger/author for Intuit’s Accountants Blog. He is also a faculty member of iShade, the nation’s leading online community for accountants and a faculty member of the 2013 Hildebrandt Institute/Thomson Reuters Social Media for Law Firms Conference.

He was previously the Director of Marketing for Freed Maxick CPAs (a Top 100 Largest Firm in the U.S.)  and through Freed’s alternative practice structure with RSM McGladrey, he was one of RSM McGladrey’s Great Lakes regional marketing directors.

Professional Associations and Activities

  • Advisory Board Member, Thomson Reuters – Checkpoint Marketing for Firms, 2016-present
  • Contributing author, 2016 re-issue of the AICPA Social Media Handbook for PCPS members (original author, Michelle Golden)
  • Advisory Board Member (Southern Arizona), Arizona State University’s Lodestar Center for Philanthropy and Nonprofit Innovation, 2017-present
  • Association for Accounting Marketing – Website Committee, 2015-current
  • Association for Accounting Marketing – SEO Sub-Committee, 2018
  • Association for Accounting Marketing – Board Member at Large, 2009 – 2013
  • Association for Accounting Marketing – Past Website Committee Chair, 2006-2009
  • Association for Accounting Marketing – Branding Task Force member, 2012
  • Ronald McDonald House of Southern Arizona – Branding Task Force, advisor – 2015
  • Accounting Today Institute – Social Media Series, Instructor, December 2010 – Present
  • Contributing Blogger/Author for Intuit Accountants
  • Leading Edge Alliance, Member since 2003

Honors

  • 2018 “Hall of Fame” inductee – Association for Accounting Marketing
  • 2018 Recipient of the “Bruce Marcus Lifetime Fellowship” – Association for Accounting Marketing
  • 2015 “Marketer of the Year,” presented by Inside Public Accounting and Association for Accounting Marketing.
  • Named by the editors of Accounting Today Magazine as one of the “Top 100 Most Influential People” in the accounting profession in 2010 and 2011
  • Selected by Twitter, Inc. to collaborate in the development of a professional services social media case study regarding Twitter’s promoted products platform (promoted Tweets)
  • In 2012, he was named a contributing author and blogger for Intuit’s Accountant’s Blog and Newsletter
  • Named one of Buffalo’s “Top 10 People to Watch in 2010” by the editors and reporters of Buffalo Business Journal.
  • 2006 Marketer of the Year (Rookie Category)- Association for Accounting Marketing.

Recent Awards

2018

  • Hall of Fame inductee – Association for Accounting Marketing.
  • 2018 Recipient of the “Bruce Marcus Lifetime Fellowship” – Association for Accounting Marketing

2015

  • Marketer of the Year, Inside Public Accounting and Association for Accounting Marketing.

Innovation

  • Leading BeachFleischman’s efforts with regards to business model transformation and value pricing implementation, working with consultant, Michelle River (Golden) 2016-present
  • Advisor to product developers and managers with Thomson Reuters Checkpoint Marketing for Firms on the development of new social media marketing platform – 2014-present
  • Working with the Accounting Today Institute, Eric helped to develop the industry’s first on-demand (self-taught eLearning) CPE series for social media.
  • Named to Twitter, Inc.’s beta program in May 2011, promoted tweets platform.
  • Launched ‘real-time’ Digital Facebook and Twitter Billboards in the cities of Buffalo and Rochester NY (2010).
  • Google+ Beta member: In July 2011, became a beta member of Google’s new social network, Google+.
  • Developed a first-of-its-kind content licensing agreement with an NPR radio affiliate, KJZZ-FM, Arizona News. Co-branded content.
  • Beta program member – Phoenix Business Journal “Content Hub” – 2017
  • Beta Tester – Clearview Social, social sharing tool – 2015
  • Editor of DMOZ (Open Directory Project). From 2005-2009 as a volunteer editor, Eric helped develop the editorial standards for the DMOZ’s Accounting directory, which helped power the core services for Google’s directory and other of the Web’s largest and most popular search engines and portals of its day.

Recent Speaking Engagements

  • 2019: TENWEST Festival – Panelist, “How Does Industry Respond to the Demands of 4IR?,” Tucson, AZ
  • 2019: QB Connect Conference – “Power Panel: The Tipping Point – When the Whole Firm Backs Transformation,” San Jose, CA
  • 2019: Leading Edge Alliance North America – Tax SIG, “Social Media Tactics that Bring Instant Value,” Chicago, IL
  • 2019: Moore Stephens North America – Marketing and HR Spring Meeting, Panelist “Path to Partner,” Seattle, WA
  • 2018: Leading Edge Alliance Global Conference,  Presenter “Content Marketing Strategy,” San Diego, CA
  • 2018: AGN North America – Marketing Share Group, Panelist – “Path to Partner”, Portland, OR
  • 2017: Arizona State University Lodestar Center – Nonprofit Effectiveness Conference,” panelist, Tucson, AZ
  • 2017: American Marketing Association | Tucson – “Social Media” Panel Moderator
  • 2017: AICPA ENGAGE Conference – “Career Positioning” – Presenter
  • 2017: Northwest Business Forum – “CFO Survey” – Lunch Keynote
  • 2017: Moore Stephens Alliance webcast – “Social Selling” – Presenter
  • 2017: BKR Alliance – “Marketing Roundtable” – Panelist
  • 2017: Tucson American Marketing Association – “Marketing’s Role in the Firm and the C-Suite” – Keynote
  • 2016: AICPA – Digital CPA Conference – “The Digital Firm Marketing Plan” – Co-presenter
  • 2016: PRIME Symposium – Inside Public Accounting “Most Admired Peers” -Panel Moderator
  • 2016: Legal Marketing Technology Conference, San Francisco – Social Media
  • 2016: ClearView Social – Webinar: “Meet May’s Digital Marketing Superstar”
  • 2016: Accounting Success Podcast: “Marketing & Growth for CPA Firms”
  • 2016: AAMplify Podcast: “Social Media Advertising to Your Marketing Mix”
  • 2016: Thomson Reuters “How to Rock at Content Marketing” – Co-presenter/webinar

 

Recent Publications, Books, Interviews & Podcasts

  • “Accounting Marketing Doesn’t Suck Podcast” with Hugh Duffy, interview guest on the topic of “Innovation” (January 2019)
  • “Sage Advice Podcast” with Ed Kless, interview guest on the topic of “Digital transformation” (January 2019)
  • “Capstone Conversation Podcast” with Jean Caragher, interview guest, “Hall of Fame induction into the Association for Accounting Marketing”
  • Book: Profiled in “From Success to Significance – The Radical CPA Guide” – Published Interview, authored by Jody Padar – 2018
  • Book: Profiled in “Changing the Face of Accounting” – Published Interview, authored by Ian Welham, March 2017
  • Book: Profiled case study in Social Media Strategies for Professionals and their Firms, authored by Michelle Golden – 2011
  • AICPA “Reinforce your Brand with Social Media – 2016 ” – Co-Author
  • AICPA Social Media Toolkit (2016 re-issue) – Contributing Author (Twitter Guide) – May 2016

Industry Experience

  • Accounting
  • B2B Marketing
  • Commercial Finance
  • Media

Education

  • State University College at Buffalo, NY, Bachelors of Science in Business & Advertising, 1991