Business Leaders Book Club

book cover: The Greatest Salesman in the World - Og Mandino
Date: March 7, 2019 and 1st Thursday of every month
Location: BeachFleischman CPA's Office,
2201 E. Camelback Road, Suite 200 Phoenix, AZ 85016
Time: 12:00pm-1:30pm (Bring Your Own Lunch or $5 for Pizza)
Hosted by: Joy Cervantes, CPA
Book: The Greatest Salesman in the World by Og Mandino
RSVP: via Meetup

  • April 4th
    Rich Dad/Poor Dad - by Robert Kiyosaki
  • May 2nd
    Who Moved my Cheese - Dr. Spencer Johnson

As a business owner or executive of a business, we welcome you to take the time to read these books and meet to discuss with other business executives/owners.

Please RSVP and Bring your own lunch (or eat before/after) – Drinks, water/coffee to be provided. NEW – If you would like Pizza, please note on RSVP and bring $5.

Preview of the Book - The Greatest Salesman in the World

"Do no aspire for wealth and labor not only to be rich. Strive instead for happiness to be loved and to love, and most important to acquire peace of mind and serenity."

The Greatest Salesman In The World was first published by Og Mandino in 1968. As opposed to offering sleazy tricks, the book suggests the simplest way to be more convincing in all aspects of life is to become a better person in all aspects of life.

Taking lots of inspiration from Christian spirituality, the book helps you adopt ten valuable habits in ten “ancient scrolls.” It reminds me a bit of The Richest Man In Babylon. Here are my 3 favorite lessons:

  1. The most productive thing you can do to sell stuff is to love other people.
  2. Never give up, but never proceed unprepared.
  3. Whatever you’re trying to accomplish, try to control your emotions.

Regardless of whether you want to become an artist, land your dream job, or actually sell stuff, we all need to master the art of persuasion. Let’s learn how to do it from The Greatest Salesman In The World!


Joy Cervantes

Author: Joy Cervantes

Joy Cervantes is a Tax Shareholder at BeachFleischman with more than 28 years of tax and accounting experience. She serves as a trusted advisor for her clients, and specializes in providing proactive accounting, tax, and consulting solutions. more