Business Leaders Book Club

Date:November 5, 2020 and 1st Thursday of every month
Location:Virtual Meeting
Hosted by:Joy Cervantes, CPA
Book:Start With Why by Simon Sinek
RSVP:via Meetup or Email
book cover: Start With Why
  • November 5th - Start With Why by Simon Sinek

As a business owner or executive of a business, we welcome you to take the time to read these books and meet to discuss with other business executives/owners.

Preview of the Book - Start with Why - by Simon Sinek

In 2009, Simon Sinek started a movement to help people
become more inspired at work, and in turn inspire their
colleagues and customers. Since then, millions have been
touched by the power of his ideas, including more than 28
million who’ve watched his TED Talk based on START WITH WHY
-- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people
and organizations more innovative, more influential, and more
profitable than others? Why do some command greater loyalty
from customers and employees alike? Even among the
successful, why are so few able to repeat their success over and

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

RSVP Today

Joy Cervantes
Joy Cervantes

Joy Cervantes is a Tax Shareholder at BeachFleischman with more than 30 years of tax and accounting experience.